Identify demand
We find buyers in your market already looking for upfitted trucks like this.
Specialty Trucks Shouldn’t Sit.
They Should Sell.
We put your builds in front of buyers already looking
Why upfitted trucks don’t sell
Most dealers list upfits like regular inventory, then wait for the right buyer to notice.
- No dedicated marketing strategy
- Treated like regular inventory
- Sit on the lot and burn floorplan
- Waiting on the “right buyer”
Upfits have the highest gross in your store, but get the least attention.
How UpFit Demand works
A simple, low-risk demand system built around the upfitted units your store needs to move.
Put your upfits in front of them
Your inventory gets positioned where it actually gets seen.
Capture real interest
Buyers engage, research, and raise their hand.
Turn interest into deals
Your team works warm buyers, not cold traffic.
No new systems. No added workload. We plug into what you’re already doing.
This isn’t traditional marketing
- We don’t run generic campaigns
- We don’t focus on your entire inventory
- We focus only on upfitted trucks
We build demand specifically for the highest gross units in your store.
Fox Factory truck program showcase
Custom Built, No Compromises | Luxury Meets Offroad Adventure
Demand Test
Gauge Demand Before You Spend or Move Inventory You Already Own.
Two demand-test paths built around dealer-owned data: preorder interest before stocking or more leads for Fox Factory trucks already on the lot.
Presale Event
For dealers who do not have Fox Factory trucks in stock yet. Capture preorder interest before committing capital to inventory.
- Dealer-owned DMS/CRM audience
- Preorder interest capture
- Event landing page
- Lead follow-up path
Sales Event
For dealers with Fox Factory inventory already on the lot. Drive attention and leads for trucks that need movement now.
- Current inventory focus
- Customer-data campaign
- Lead capture
- Sales team follow-up path
Included
- Dealer-owned DMS/CRM/customer data
- Event landing page
- Lead capture
- Campaign follow-up
Not Included
- Visualizer
- In-market conquest data
- Outside traffic system
Exclusive Demand System
Add Visualizer, In-Market Traffic, and OEM Territory Exclusivity.
After demand is proven, the upgraded system expands beyond your own data with visualizer engagement, in-market audience targeting, and a protected territory by OEM.
UpFit Demand Studio
Build Packages From Real Buyer Behavior.
Not more guesswork. Use visualizer-powered demand to price, present, and sell dealer-owned upfit packages.
Premium Campaigns
Promote Dealer Built Trucks for instock inventory and create demand with PreSale campaigns.
Build Intent Data
Know the lift, wheels, tires, and package level buyers request.
Package Strategy
Create dealer-owned packages backed by local demand signals.
Showroom Sales
Give salespeople a visual package presentation at the desk.
Black Widow by OEM
Ford, Chevy, and GMC Campaign Blocks.
Ford Black Widow
F-150 / Super Duty Demand Campaign
Chevrolet Black Widow
Silverado Limited Build Campaign
GMC Black Widow
Sierra 2500 HD Demand Campaign
2024 Black Widow
New Model Launch Creative
Black Widow Experience
Dealer Showcase Build Story
Lifted Truck Interest
Quote Request + Preorder Capture
Demand test request
Run a Demand Test in Your Market.
Tell us whether you want preorder interest before stocking inventory or a sales event for upfitted trucks already on your lot.